1. Make sure your Web address appears on all your company communications ( brochures, business cards, invoices, etc. )


2. Put your Website address on the sides of your company vehicles.



3. If you have signage, include your Web address.



4. If you have a "yellow page" telephone listing, include your Web address there as well.



5. There are many Internet business directories to which you can add your Website.



6. Put your Web address in your e-mail signature.



7. Put up banners with your Web address in high traffic areas for people to see.



8. Include your address in news releases, press releases and new product releases.



9. Exchange links with other sites with similar content ... and with your suppliers.



10. Promote your Web site using traditional advertising.

This should be done by hand if it is to be done properly. Don't be misled by those that say your site will be submitted to 3000 search engines by automatic submission software. And if they say they know "tricks" to get you to the top - don't listen. All tricks and spamming techniques are well known to all the seasoned Search Engines and the use of such tactics may get you banned for life; definitely a poor placement. They have seen it all and have no patience for such tactics.

Search Engine Submission is a separate expense to get listed in the top positions. The submission process involves,

• the proper number and use of Meta Tags
• precise 'keyword' selection
• strategic placement of those keywords into your copy
• keyword usage in coding elements
• proper page titles
• correct document declaration
• repetitive search engine submissions at the required intervals

Search Engine Submission is not a simple process where you submit your Web address and you get listed in the top position. If it is not handled properly you may end up in position 1,047,672 - if at all.

People and companies who claim that they can get you listed on the top of the Major Search Engines, and thousands of other search engines, are wasting your time and money - and may even get you banned from a particular Search Engine; or you will be listed alright - way down near the bottom or in the wrong category.

The Major Search Engines are Big business. They are looking for the best of the best. They make their money from selling advertising, and like any advertising medium, revenue comes from having the greatest number of users.

You get to the top of these Search Engines because,

1. you have an extremely informative Web site that looks good and is fast loading.
2. the 'robot' or editor can navigate your site easily.
3. your site is regarded as an authority on the subject.
4. you have read their criteria for their search engine submissions, followed it exactly, and submitted your site manually.
5. and you are patient.